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Goal setting

A 90-day goal plan you can see every day

6 min read · Updated

By Pieter & Jolanda Visser

A woman tying her running shoes on the front steps in the morning

KEY TAKEAWAYS

  • Ninety days is close enough to feel urgent and long enough for real progress.
  • Specific, challenging goals lead to better results than "do your best" (Locke and Latham).
  • Work backwards: finish line, milestones at day 30, 60 and 90, and one step for this week.
  • Track progress weekly; writing it down helps most (Harkin and colleagues).

A year goal feels huge in January and forgotten by March. A weekly plan keeps you busy but never quite gets you anywhere.

"I make plans and then lose track of them."

Ninety days sits right in between. Long enough to change something real. Short enough that the finish line stays in sight.

Why 90 days?

  • It's close enough to feel urgent. The end date is never "some day".
  • It's long enough for progress. Thirteen weeks of small steps adds up.
  • It fits real life. A season, a school term, a quarter at work.

And it's a natural fresh start. Research by Hengchen Dai, Katherine Milkman and Jason Riis shows people are more likely to start on goals at moments that feel like a new beginning. The start of a quarter is one of them.

How do I pick a 90-day goal?

Pick one, maybe two. Make it specific, with a finish line.

Goal researchers Edwin Locke and Gary Latham found that specific, challenging goals lead to better results than "do your best".

  • Vague: Get my business going.
  • Clear: Ten paying clients by 31 January.
  • Vague: Read more.
  • Clear: Finish six books by the end of March.
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How do I break 90 days into steps?

Work backwards, in three parts.

  1. The finish line: what's true on day 90?
  2. Three milestones: one for day 30, one for day 60, one for day 90.
  3. This week's step: small enough to start today.

How do I stay on track for 90 days?

By looking at it, every week.

A review of 138 experiments by Benjamin Harkin and colleagues found that keeping track of progress helps people reach goals, most of all when progress is written down.

  • Every Sunday, 5 minutes: tick off what moved. Set next week's step.
  • Every 30 days: check the milestone. On track? Adjust, don't abandon.

More on the weekly look back: the Sunday reset.

What if I fall behind?

Plan for it now. Write one if-then line on your goal:

Here's why that works: 7 reasons you never reach your goals.

Why keep it in sight?

Because a goal in a notebook is a goal you check once. A goal on the board next to your week is a goal you see every day, right next to the tasks that move it forward.

The full goals board

Goals with a date, milestones and this week's step.

Your 90-day plan

Screenshot this:

  • One goal, with a finish date
  • Milestones for day 30, 60 and 90
  • One step for this week
  • Five minutes every Sunday
  • An if-then line for falling behind
Today, write down one goal for the next 90 days. Give it a date and a first step.

Questions

What is a 90-day goal plan?

One specific goal with a finish date about three months away, broken into milestones at day 30, 60 and 90 and a small step for each week.

Why plan goals in 90 days?

It is close enough to feel urgent, long enough for real progress and fits a season, school term or work quarter.

How many goals should I set for 90 days?

One, or two at most, so you have room to work on them every week.

How do I stay on track with a 90-day goal?

Look at it every Sunday for five minutes, tick off progress, set next week's step and check your milestone every 30 days.

What if I fall behind on my goal?

Shrink the next milestone instead of giving up the goal, and write that if-then plan down in advance.

Sources

  1. Locke, E. A., & Latham, G. P. (2002). Building a practically useful theory of goal setting and task motivation: A 35-year odyssey. American Psychologist, 57(9), 705–717.
  2. Dai, H., Milkman, K. L., & Riis, J. (2014). The fresh start effect: Temporal landmarks motivate aspirational behavior. Management Science, 60(10), 2563–2582.
  3. Harkin, B., Webb, T. L., Chang, B. P. I., et al. (2016). Does monitoring goal progress promote goal attainment? A meta-analysis of the experimental evidence. Psychological Bulletin, 142(2), 198–229.

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